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Are Open Houses Worthwhile?




Are open houses a good idea for home sellers? Today I’ll give you a couple things to consider.


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Should you or should you not have an open house?

Here at the Bill Black Team, we have a solid marketing plan, and after almost four decades of listing houses and selling them at high rates, we know what to do in order to expose your house to the market.

Less than 2% of buyers come from open houses, so it’s entirely up to the seller as to whether or not we do an open house.

But here’s my concern: When those buyers walk through that front door, I don’t know who they are or whether they can afford this house. I have no idea if they intend to buy this house or if they just wanted to come look around. We’re seeing an increase in thefts during open houses; prescription drugs, personal information, jewelry, firearms, collectible items, and more have all been reported missing from these types of events.

The biggest thing I worry about regarding open houses is the personal safety of the homeowners. I will say, however, that I’ve been doing this for a long enough time that I’ve got that aspect taken care of if you’re ever interested in doing an open house.

 

Less than 2% of buyers come from open houses.


If you’d like to talk to us about our marketing plans to expose your home to the market and how to sell your home at a successful list-to-sale ratio, reach out to us. Last year, we sold between 99% and 101% of the sale price on average. Those are pretty good odds. Hope to hear from you soon!

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